Holland Hettinger
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Gabriel Kenney is a San Francisco-based therapist starting to build his client list.

 

Gabriel needed a strong web presence to promote his services. He provided information and aesthetic preferences which we used to design a cohesive visual brand identity to communicate his services, his testimonials, and most importantly, calls to action to convert potential clients into paying customers.

Identity

We started by discussing his goals, his clients, and his previous work. We also discussed his personal style, values, and preferences. From this discussion, we put together a cohesive design direction to use across his entire entire brand, that's also scalable enough to use on other digital platforms.

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Web 

The end result of our collaboration was a five-page website (home, about, services, praise, contact), with room to add a blog. It reflected Gabriel’s values and his business goals.

Gabriel now feels comfortable making updates to the copy in Squarespace as his business grows. He appreciates the email integration because it captures prospective clients — he especially loves that I set it up as if on auto-pilot; he doesn't have to do anything to make sure it works perfectly.

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