Kaiel TX offers wellness services like yoga & meditation to corporate clients in Houston, Texas.

Kaiel TX underwent a business name change and needed a new logo to reflect the new name but that also maintained the integrity of the pre-existing brand identity and values.

Logo

Since Kaiel TX was an established business, a new logo meant honoring the current brand values and identity. Its values of simplicity, cleanliness, and professionalism were important to communicate. In close collaboration with the client, I communicated these values, while reflecting the previous brand identity, in the new logo.