What’s the Point?


What’s the point of getting over binge-eating, once and for all?

What’s the point of not worrying about food?

What’s the point of ending your obsession with your body?

When you worry about food and when you obsess over your body, you’re taking brain power, mental energy, and emotional resources away from things that really matter, that you really want. When you use your time, your brain, your heart on food and body image BULLSH*T, you can’t use those incredible faculties to live a full, happy life.

You wrongly believe that you can only do what matters when you look right, eat right. You wrongly believe that nothing you do matters until you look right, eat right.

Instead of using your incredible mental, emotional, and spiritual resources on what matters, you let food-worry and body-obsession overshadow the things that provide sustainable, lasting happiness.

And you don’t even realize you’re missing out because you’re so obsessed over food and your body and whether or not you’ve gained or lost weight and whether or not that guy would be more into you if you were thinner. 

You have to take back control of your attention. You have to realize: The way you eat doesn’t matter nearly as much as you think it does. The way you look doesn’t matter nearly as much as you think it does. 

You have to ask yourself: what the f*ck do I even care about? What would life be like if I had extra time and brain power and mental stamina and emotional energy to spend on what really matters

How much better would my grades have been if I’d realized in high school I am loveable just the way I am?

How quickly would I have built my business had I not wasted so much time thinking about what I had eaten or hadn’t eaten or should have eaten for breakfast day in and day out?

How incredible a parent would I be had I spent the time I spent dieting, checking my weight, and counting calories being truly present with my children instead?


Think about the happiest person you know — a person who has a meaningful life, whose life matters — how does she spend her time? What does she think about all day? Where are her thoughts? Where is her heart?

I can guarantee you she’s not giving any more attention than is minimally necessary on what she eats and how she looks. 

I’ve been on both sides. 

I’ve been the young woman who cared more about how I looked when I passed a boy in the high school hallway than whether or not I’d studied for an exam.

I’ve been the entrepreneur who spent my precious time and resources on binge-eating instead of hustling.

I’ve been the mom who checked how she looked in the mirror while her kid begged her to play from the other room.

There came a time I could no longer afford to split my time between binge-eating bullsh*t and actually living my life.

And if you’re reading this, your time is now.

There IS something on the other side of binge-eating. For me it was creating a life I love, learning to be a better mom, and investing in myself and relationships. Freedom and happiness were on the other side of binge-eating.

I don’t know life on the other side of binge-eating looks like for you. That’s your job to figure out — though I can bet if you closed your eyes and thought about it, you’d know exactly what it is.

My job is to get you to the other side — to clear out the bullsh*t and make room for whatever that magical thing is — whatever it is for you — whatever is on the other side of binge-eating. 

So what’s the point? What‘s the point of getting over binge-eating?

The point is that there IS something on the other side. Something magical. Something you were born to do. Something that really matters.

It’s there, on the other side of binge-eating. Let me help you get to the other side so you can get after it.

I don’t want you to spend one more minute wondering if you’re thin enough to be loved. I don’t want you to spend any more time hating yourself than you already have. I don’t want food and binge-eating and dieting to take up any more of your time and energy. I want you to live a life that matters, whatever that looks like to you. And if binge-eating is in the way of that, let’s talk. Let’s get you to the other side.

I have free training videos that are a great place to start. Or if you’ve already watched my video training series and you’re ready to go deep, I coach women one-on-one. I only have a few coaching spots available, so click below to get on the waitlist.


About Holland Hettinger

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Hi, I’m Holland Hettinger, and I help women stop binge-eating. I believe your life doesn’t have to revolve around food. Your mind can think about something other than what you eat. You don’t have to shrink yourself and hide your body. There is an alternative to food guilt and body shame. And none of it includes dieting, meal prepping, weighing yourself, or forcing yourself not to binge-eat for just one—more—day. (Insert sigh of relief here.) Through training videos, coaching emails, and one-on-one work, I teach women to stop binge-eating for good.

Holland Hettinger