2019

Clean Slate - Life Organized is a professional organization service in Houston, TX. Its mission is to help individuals, families, and businesses de-clutter and streamline in order to reduce overwhelm, manage life changes, and increase productivity.

The project included logo design, print design, web design, and product design.

Brand

Lisa of Clean Slate was looking to create a visual identity that communicated her company’s values and distinguished her from others in her field. After competitive analysis, we arrived on three attributes that would communicate the brand’s mission and values: minimal, light, and clean.

Web

To give Lisa’s website the feeling of a true clean slate, I improved readability by adjusting line length, kerning, font choice, and font colors.

I also implemented calls to action, including enlarging the “play” button and adding the words “press play” to her headline intro video, and organizing an email nurture funnel with optin incentives and variable outcomes based on client behavior.